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DESIGN & BUILD
Elegant and comfy, yet sturdy. Beauty and the Beast, in one.

We don’t over-optimize for cost here, our material and design choices are primarily focused on how everything looks, feels, and functions.
WEARING STYLE
Handmade
Production
Earbuds: Closed in-ear, can be used with tips only
Headphones: Closed over-ear
Earbuds: Closed in-ear, can be used with and without tips
Headphones: Closed over-ear
CONTROL METHOD
Handmade
Production
Touch with gestures
Touch with gestures
WATER AND DUST RESISTANCE
Handmade
Production
-
IP67
OPERATING TEMPERATURE
Handmade
Production
5 °C to 35 °C (41 °F to 95 °F)
0 °C to 40 °C (32 °F to 104 °F)
INCLUDED IN THE BOX
Handmade
Production
USB-C to USB-C cable (1m)

3.5mm stereo to dual mono 3.5mm audio cable (1.5m)
USB-C to USB-C cable (1m)

3.5mm stereo to dual mono 3.5mm audio cable (1.5m)
WIRELESS
Hi World. Shush World.

Noise-canceling:

Microphones are listening to the world and shushing it, so you don’t have to.

Pass-through:

Here, microphones act like that annoying aunt, passing through the world’s noise to you.
CHIPSET
Handmade
Production
Espressif ESP32-S3
Qualcomm S5
NOISE CONTROL
Handmade
Production
-
Yes
WIFI
Handmade
Production
2.4 GHz Wi-Fi (802.11 b/g/n)
-
BLUETOOTH®
Handmade
Production
5.3
5.4
SUPPORTED AUDIO FORMATS / CODECS
Handmade
Production
LC3, AAC
SBC, AAC, LC3, Aptx HD, Aptx Adaptive, Aptx Lossless
EFFECTIVE RANGE
Handmade
Production
10m
10m
SOUND
Everyone brags about how their product sounds.

But Sound is very subjective between one person and another.

What we offer that others don’t is the level of customization that you can do with the sound profile of the system.
DRIVER UNIT
Handmade
Production
Earbuds: 6mm MEMS
Headphones: 50mm dynamic
Earbuds: 6mm MEMS
Headphones: 30mm dynamic + 4x 6mm MEMS
IMPEDANCE (OHM)
Handmade
Production
32
32
FREQUENCY RESPONSE
Handmade
Production
20 - 40,000 Hz
4 Hz - 40,000 Hz
PASSIVE OPERATION
Handmade
Production
Yes
Yes
POWER
It lasts so long, you’ll think they’re wired.

Charge the carrying case once and you’re good for up to a month of typical use without seeing your USB-C cable again.
0% - 100% CHARGING TIME
Handmade
Production
Earbuds: ~1.5 hours
Speakers: ~3 hours
Earbuds: ~1.5 hours
Speakers: ~3 hours
CHARGING METHOD
Handmade
Production
Mount the products inside the carrying case then plug in a USB-C cable
The earbud case can be charged separately using USB-C without being inside the carrying case
Mount the products inside the carrying case then plug in a USB-C cable
The earbud case can be charged separately using USB-C without being inside the carrying case
BATTERY LIFE ON A SINGLE CHARGE AT 75% VOLUME
Handmade
Production
Earbud mode: 6 hours
Headphone mode: 24 hours
Speaker mode: 10 hrs
Earbud mode: 8 hours NC on, 12 hours NC off
Headphone mode: 30 hours NC on, 40 hours NC off
Speaker mode: 12 hrs
What is the point of the super early launch?
Improve the product using your feedback and signal demand to partners and investors. We don’t really care about making a profit out of this launch.

We kindly ask you to use it heavily on a daily basis for non-critical tasks and give us as much feedback as possible. You will get to keep a fully-working limited-edition unit as a collectible that might be worth thousands of dollars in the future.
How do I get the core out?
While mounted to the speaker, push the bottom half of the core to release it, it will rotate 45 degrees so that you can pull it out easily. In earbud mode, twist and pull the core from the earbud driver module and it will be released.
I’m afraid of losing the core, how can I find it if it went missing?
This is a common issue with earbuds overall. Adding GPS inside the core isn’t feasible for size and battery constraints. So, we’re working on 2 solutions:

- Integrate the product with Apple’s and Google’s Find My network.

- From the mobile app, you can instruct the system to play a loud sound to help you locate it. It will only work if the core is less than 10 meters from your smartphone and is connected to a power module and a sound module in any mode.
How is the sound quality?
This is a subjective topic, but what you need to know is that our technical co-founder Fady is an audiophile, our operations co-founder Alina is a melophile, and our design co-founder Daniel is a music producer. So, audio quality is dear to our hearts and we’ll push the envelope on what can be done in each per.
How many years of software updates do I get?
Our aim is 5 years of feature updates and 10 years of security updates. But, since all of our software will be open-source, our products can and should be supported for even longer than 10 years.
Why do you charge for software?
For a small startup like Newnorm, it is already a huge undertaking to build an operating system, an AI, and a multi-platform app. But we’re doing it to give you true ownership.With the paid plan, it is not only fair that you pay for a service that we run through our decentralized servers, but you’re also funding an open-source project that won’t only be beneficial to you but to the world.
What happens if I stopped paying the paid subscription?
You’ll be downgraded to the free plan. Don’t worry, your Sound will continue to work normally and will receive security and feature updates.
What type of customization will be available in the future?
In 2025, we’ll expand configurations for modules to cover wider price points and make modular accessible to everyone. In 2026, we’ll offer colour customizations. Think Nike’s customization, but for your tech.
ANGEL EDITION - £500
For the price of one Airpods Max, you'll get two Sound systems (shipping and taxes included):

- 1x special handmade unit in March 2024.
- 1x standard retail unit in December 2024.

You'll also get 20% lifetime discount on our future products and services.

This is very limited, so hurry up and reserve now!
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