The tech industry built their empires by stealing our wealth: our health and the planet's.

They divide our daily tech needs into as many products as possible, collect a bunch of personal data through these products, sell the data to advertisers, then block affordable repairs and upgrades to force us buy their new slightly-updated product within a few years.

The result?
A plethora of mental health issues, trillions of dollars worth of obsolete tech sitting in drawers, more carbon emissions than the airline industry, and more toxic waste than any other industry. Yes, more toxic waste than oil and fashion.

On the other hand, “fair” challengers existed for a decade trying to change the status quo but couldn’t scale their impact. The reason is simple: They are fair to everyone but us, the consumers.

Tech is so essential to our life now that we simply aren’t willing to buy products that are ugly, outdated, underpowered, and overpriced just because they are ethical. We deserve better.
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After dedicating more than 3 years and tens of thousands of dollars, we found out that what makes our tech ethical can make it the best.

Join us in building this new norm.