NEWNORM
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BIG TECH IS STEALING our wealth.
The industry's business model is built around segmenting our daily tech needs into as many products as possible and blocking affordable repairs and upgrades to force obsolescence within a few years.

The result?
Trillions of dollars worth of obsolete tech sitting in drawers, more carbon emissions than the airline industry, and more toxic waste than any other industry. Yes, more than oil.

On the other hand, “fair” challengers existed for a decade trying to change the status quo but couldn’t scale their impact.

The reason is simple: They are fair to everyone but us, the consumers. Tech is so essential to our life now that we simply aren’t willing to buy products that are ugly, outdated, underpowered, and overpriced just because they are ethical. We deserve better.

After dedicating more than 3 years and tens of thousands of dollars, we found out that what makes our tech ethical can make it the best.

Join us in making this the new norm.
FADY
Co-founder
The Techie - North African

Led the R&D of 5 hard-tech products from concept to production.
ALINA
Co-founder
The Operator - Central Asian

Wide set of operational experiences with startups and large corporations.
DANIEL
Co-founder
The Creative - South European

A seasoned design powerhouse in both physical and digital products.
ROSHAN
Investor & Advisor

30 years in supply chain and manufacturing. Ex-Blackberry and Sonos.
RAJA
Investor & Advisor

30 years in marketing and community building. Ex-P&G, Xbox, and Sonos.
YOU?
Visit our careers page and apply.

Interested in partnering or investing?
Reach out to fady@newnorm.tech.