The industry's business model is built around segmenting our daily tech needs into as many products as possible and blocking affordable repairs and upgrades to force obsolescence within a few years.

The result?
Trillions of dollars worth of obsolete tech sitting in drawers, more carbon emissions than the airline industry, and more toxic waste than any other industry. Yes, more than oil.

On the other hand, “fair” challengers existed for a decade trying to change the status quo but couldn’t scale their impact.
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The reason is simple: They are fair to everyone but us, the consumers. Tech is so essential to our life now that we simply aren’t willing to buy products that are ugly, outdated, underpowered, and overpriced just because they are ethical. We deserve better.
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After dedicating more than 3 years and tens of thousands of dollars, we found out that what makes our tech ethical can make it the best.

Join us in making this the new norm.